Social tourism refers to programmes, events, and activities that enable all population groups – and particularly youth, families, retirees, individuals with modest incomes, and individuals with restricted physical capacity – to enjoy tourism, while also attending to the quality of relations between visitors and host communities.
It also refers to measures taken by governments in various countries to encourage holiday travel – a right often won through struggle by labour unions, associations, and community groups.
Social tourism is organized in some countries by associations, cooperatives and trade unions, and its objective is to make travel truly more accessible to the greatest number, in particular to the most underprivileged stratums.
Responding to a severe drop in tourist arrivals to the Hashemite Kingdom since the start of conflicts in the region, young Jordanians have gathered and collaborate to create and launch incentives, projects and campaign to spread awareness about social tourism promoting the local tourist attractions which are not well-known or even shown on the tourism map of Jordan.
#StepforJordan”, a campaign created by I-Dare, which is a social organisation for sustainable development, aims at connecting local communities in several areas of Jordan with tourists worldwide through an online platform.
Masar initiative founded by Darine Dairieh, which aims to promote local tourists attractions in Jordan, by organizing weekly tours to the places that are not shown and trending on the tourism map under the concept of eco-tourism and cultural tourism, as well as organizing tours for disabled people.
Graduation project. presented by Ahmad Sinnokrot on behalf of his 4 colleagues from Princess Sumaya University for Technology. The project highlights the importance of WOM and eWOM, which are new non-traditional marketing tool that has a strong impact in field of tourism including social tourism along with eco-tourism.